Growth Partner

ESENSEU

The essence of business is execution.

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We find what matters.
Then we push it forward.

Most agencies add noise. We subtract it. One team handles the strategy, the AI tools, and the growth channels.

Where would you like to begin?

01

Explore Our Work

We built an AI-native CRM. Then a K-Pop merch store with a mini-game. See what else we've done.

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02

Understand Our Approach

We operate across the full go-to-market stack. One partner, one coherent strategy. Positioning to paid to product.

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Featured Work

Built to last.

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AI Implementation

MaxAct

A CRM your reps will actually use.

We built MaxAct for OxyTurf when they had no formal sales process. Reps talk to the AI. The AI logs the work, updates the pipeline, and flags what needs attention next.

Claude APINext.jsSupabaseTypeScript
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E-Commerce & Brand

IGIN

A K-Pop merch store with a mini-game nobody expected.

IGIN is a Korean apple gin brand co-founded by BTS's Jin. We built their US Shopify store around Doodle Pop, a fruit-slicing mini-game where your score earns real discounts.

ShopifyCanvas APILiquidK-Pop UX
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Digital Marketing

OxyTurf

More customers. Same cost to acquire them.

OxyTurf came to us for a Shopify store. Two months later, new customers were up 200% with CAC holding flat on three times the prior ad spend.

ShopifyGoogle AdsMeta Ads3PL
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Digital Marketing

24Vegan

We found the products worth betting on and built the channels to sell them.

24Vegan's Shopify store had stopped working. We rebuilt it, overhauled their Amazon presence, and repositioned the brand around vegetarian oyster sauce and chili oil.

ShopifyAmazonPPCTikTok
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Amazon

Visvita

Taking a 30-year retail brand into owned e-commerce for the first time.

Visvita has made aloe vera juice and beverages for over 30 years. We launched their first owned e-commerce channel on Amazon and built the consumer marketing they never needed before.

AmazonPPCBrand DesignOperations
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Amazon

Easy Tomorrow

Post-rebrand Amazon relaunch for a Korean hangover jelly stick.

Easy Tomorrow rebranded and their Amazon presence hadn't caught up. We rebuilt their listings across hangover remedy, skincare, and supplements while navigating the compliance work each category requires.

AmazonPPCOperations
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What We Do

Three pillars.
One team.

From AI to paid media to business strategy. We cover the whole stack.

01

AI & Automation

We build AI tools, automations, and agentic systems for real business problems. Custom-built. Not demos, not off-the-shelf chatbots. Systems your team will actually use.

02

Go-to-Market

We sell your product. E-commerce, paid media, SEO, Amazon, and social. We find the channels that work and push hard on them.

03

Strategy & Operations

We help you figure out where to play and how to win. GTM planning, brand strategy, analytics, and the operational infrastructure behind a growing business.

Explore All Services

6+

Active Clients

48+

AI Tools Built

100%

Code Ownership

2

Co-Founders, UCI MBAs

Let's Begin

Ready to find your essence?

We work with a small number of clients at a time. When we take you on, we're all in.

Start a conversationSee Our Work First