Leading a 360 US launch.

The engagement

Esenseu is leading every part of IGIN’s US launch, 360 services under one strategy: web development, social media, events, PR, retail, and the launch planning that ties them together. One team, one narrative, every channel telling the same story.

The storefront

The digital home came first. We designed and built IGIN’s US store from the ground up: a fully custom theme with nineteen bespoke sections in an editorial black-and-white design language, built for storytelling first. Every page reads like a magazine spread, not a catalog.

We also engineered a custom interactive experience directly into the store. Visitors play through a Korean street-food inspired mini-game, uncover collectible reveals, and earn rewards for playing. Fans share their results. The store turns attention into intent. It is custom software, built in-house, running quietly behind a consumer brand.

In October 2026 the storefront won Best UI Design, Best UX Design and Best Innovation at the CSS Design Awards, voted by the public, plus a Special Kudos from the judging panel.

The launch ahead

With the storefront live, the launch builds outward: social channels that speak to a global fanbase, events that put the product in people’s hands, press that introduces IGIN to a new market, and retail placement that meets fans where they already shop. Each piece is sequenced so the launch lands as one coordinated wave.

A brand with a global audience chose one partner to carry its entire US arrival. We will add launch results here as each channel goes live.

Why it matters

Most launches are a relay race between disconnected vendors. IGIN’s is a single motion. When web, social, events, PR, and retail run under one strategy, the brand arrives everywhere at once, sounding like itself in every channel.