Work / IGIN
E-Commerce & Brand
IGIN
We built IGIN's US merch store around a 22-second fruit-slicing mini-game that turns fans into buyers.
22 sec
Game length. Short enough to replay, satisfying enough to share.
5
Personality results. Each one a shareable card tied to an IGIN flavor.
15%
Max discount earned through gameplay, plus free shipping.
The problem
IGIN is a Korean apple gin brand co-founded by BTS's Jin. Their US audience is a fan base, not a generic shopper. A standard Shopify store wasn't going to hold their attention.
What we did
We built the store around Doodle Pop, a 22-second fruit-slicing mini-game using IGIN's hand-drawn doodle characters. Your score determines your discount. The result screen generates a shareable K-Pop-style card.
What changed
The store launches spring 2026 on iginusa.com. Doodle Pop is already live. We built something we think Jin himself will want to play.