Work / 24Vegan
Digital Marketing
24Vegan
We rebuilt their Shopify store, overhauled Amazon, and found the products with room to grow.
38%
Sales growth year over year.
ROAS held
Ad spend went up. Return held.
3 weeks
Shopify store rebuilt and relaunched.
The problem
24Vegan makes vegan Asian sauces and condiments. Their Shopify store had stopped converting and their Amazon listings were stale. The brand had real products that nobody was finding.
What we did
We rebuilt their Shopify store in three weeks and relaunched it with refreshed positioning. On Amazon, we rewrote every listing and launched PPC campaigns. Market research pointed to vegetarian oyster sauce and chili oil as the real growth opportunity, not fish sauce.
What changed
Sales grew 38% year over year. Ad spend went up and ROAS held. Now we're building their TikTok presence around Chef Kim's cooking personality, with short-form recipe videos.